Homepage generation form
  • Welcome
  • Hero Section
  • Headline
  • Subheadline
  • Call to Action
  • Image
  • Results
  • Pain Points

Welcome, !

, in the following minutes, I will assist you in generating a landing page that effectively communicates your message to your target audience.

In order to create a successful landing page, it is important to provide me with some basic information about your business and target audience.

A landing page is a crucial tool for any business that wants to convert website visitors into leads or customers. It is a single web page designed with a specific goal in mind, such as capturing leads or promoting a product, special programme or service.

A well-designed landing page can help you:

  • Attract more customers
  • Increase conversions
  • and ultimately, drive more sales for your business.

To help you create a landing page that is tailored to your needs, I will guide you through 10 steps that cover everything from identifying your target audience to crafting a compelling call to action.

The content and optimization strategies used in this process are based on our analysis of billions of successful landing pages published on the internet and the methodologies of the best marketers around the world.

Simply follow each step and provide the necessary information along the way.

By the end of our chat, I will generate a complete landing page based on the information you have provided.

So, let's get started!

Hero Section

The Hero Section is the first and most important part of a landing page.

It is the section that appears above the fold (before the user scrolls down) and is designed to capture the attention of the user immediately.

The Hero Section should clearly communicate to the user:

  • What the business is all about and
  • How it can solve their problem or meet their needs

Having an optimised Hero Section is essential because it sets the tone for the rest of the landing page.

If the user is not immediately engaged and interested in what the business has to offer, they are likely to leave the page without taking any action.

Therefore, it is important to make sure that the Hero Section is well-crafted and effectively communicates the message of the business.

An optimised Hero Section can significantly improve the conversion rate of a landing page.

By capturing the user's attention and clearly communicating the value proposition of the business, it can encourage them to continue exploring the landing page and eventually take the desired action, such as filling out a form or making a purchase.

This section typically includes a headline, a subheadline, and a call to action button.

In the following steps, I will ask you some details about these three important elements of your hero section.

Headline - Hero Section

The headline should be concise, attention-grabbing, and convey the main benefit of the product or service being offered.

Use a headline to elicit curiosity and/or communicate a major benefit.

But — most importantly — use a headline that keeps your prospects reading!

Here are some examples of good headlines for a Hero Section of a landing page:

  1. "Transform Your Business with Our Comprehensive Marketing Solutions"
  2. "Say Goodbye to Stressful Accounting - Let Us Handle Your Finances"
  3. "Revolutionize Your Workouts with Our State-of-the-Art Fitness Equipment"
  4. "Get the Restful Sleep You Deserve with Our Premium Mattresses"
  5. "Maximize Your Online Presence with Our Professional Web Design Services"
  6. "Experience Luxury Travel Like Never Before - Book Your Dream Vacation Today"
  7. "Take Control of Your Health with Our Personalized Nutrition Plans"
  8. "Say Hello to Clear Skin - Our Skincare Products Will Work Wonders for You"
  9. "Unlock Your True Potential with Our Life Coaching Services"
  10. "Make Your Home Smarter and More Efficient - Install Our Innovative Smart Home Technology"

These headlines are attention-grabbing, concise, and effectively communicate the main benefit of the product or service being offered.

They are designed to capture the user's attention and encourage them to continue exploring the landing page.

Hero Section - Subheadline

The subheadline can provide additional information and further elaborate on the main headline.

This description and the header above should simply and clearly answer these two questions:

  1. What do you do?
  2. How does it make my life better?

Here are some examples of subheadlines that could complement the headlines I provided earlier:

  1. "Our marketing experts will help you reach your target audience and grow your business."
  2. "We'll take care of your accounting needs, so you can focus on what you do best."
  3. "Our fitness equipment is designed to help you achieve your goals and see results faster."
  4. "Our mattresses are made with the finest materials to provide you with the ultimate sleeping experience."
  5. "Our web design services will help you create a website that stands out from the competition and drives more traffic to your business."
  6. "From luxury accommodations to personalized itineraries, we'll make sure your dream vacation becomes a reality."
  7. "Our nutrition plans are tailored to your unique needs and preferences to help you achieve your health goals."
  8. "Our skincare products are formulated with natural ingredients to nourish and rejuvenate your skin."
  9. "Our life coaching services will empower you to overcome obstacles and achieve your full potential."
  10. "Our smart home technology will make your life easier and more convenient, all while reducing your energy bills."

These subheadlines provide additional information and further elaborate on the main headline.

They are designed to communicate the value proposition of the business and encourage the user to take action.

Call to Action Button - Hero Section

The call to action button should be clear and prominently displayed, inviting the user to take action.

Here are some examples of good Calls to Action (CTAs) for a Hero Section of a landing page:

  1. "Get Started Today"
  2. "Sign Up Now"
  3. "Book Your Appointment"
  4. "Claim Your Free Trial"
  5. "Join Our Community"
  6. "Get Your Quote"
  7. "Discover More"
  8. "Download Our Guide"
  9. "Schedule Your Consultation"
  10. "Buy Now"

These CTAs are clear, concise, and encourage the user to take action.

They are designed to complement the main benefit communicated in the headline and subheadline and motivate the user to continue exploring the landing page.

The wording of the CTA should be action-oriented and use verbs that communicate a sense of urgency or value.

Image - Hero Section

Including an image in the Hero Section of a landing page is essential because it is the first thing that catches the viewer's attention.

A strong visual element can convey the message more effectively and make the content more memorable.

When selecting an image for the Hero Section, it's important to consider the following:

  1. Relevance: The image should relate to the message or product being offered, making it clear what the viewer can expect from the page.

  2. Quality: The image should be high-quality, clear and visually appealing.

  3. Contrast: The image should have high contrast and be easily visible against the background color or pattern of the page.

  4. Direct the viewer's attention: The image should lead the viewer's eyes towards the main call to action, creating a sense of flow.

  5. Avoid generic images: The image should not be generic or overly-used. It should be unique and represent the brand.

Examples of images to use in the Hero Section include:

  1. Product image: If selling a product, a high-quality image of the product can be used.

  2. People using the product: Images of people using the product can help the viewer imagine themselves using it.

  3. Action shots: Images of people taking action related to the product, such as typing on a computer or working out, can create a sense of excitement.

  4. Illustrations: Custom illustrations that relate to the message or product can be effective and memorable.

Examples of images to avoid in the Hero Section include:

  1. Stock photos: Generic, overused images that don't relate to the message or product being offered.

  2. Low-quality images: Blurry, pixelated or poorly-lit images can make the page look unprofessional.

  3. Irrelevant images: Images that don't relate to the message or product can confuse the viewer and distract from the call to action.

In summary, including a high-quality, relevant image in the Hero Section of a landing page is essential to catch the viewer's attention and convey the message effectively.

The image should be unique, high-quality, and relevant to the message or product being offered.

It should direct the viewer's attention towards the main call to action and avoid generic, low-quality or irrelevant images.

Please upload an image following the provided guidelines.

Results / Benefits

Including short results /benefits after the Hero Section in a landing page is crucial as it provides quick and concrete evidence of the benefits that potential customers will receive by using your product or service.

Short results help to build trust and credibility, and they make it easier for potential customers to see themselves achieving similar results.

Here are 10 examples of good short results/successes of maximum 5 words each:

  1. 100% satisfaction guarantee
  2. Double your website traffic
  3. 10x increase in sales
  4. 50,000+ happy customers
  5. Eliminate back pain today
  6. Instantly boost your productivity
  7. 30-day money-back guarantee
  8. Save 50% on energy bills
  9. Achieve your dream body
  10. Transform your life today

Including short results/successes in a landing page is a simple and effective way to demonstrate the value of the product or service being offered and increase the likelihood of a conversion.

Write 3 simple results/benefits following the above examples.

Problem /Pain Points

In a landing page, the problem or pain points are crucial because they help to connect with the potential customer's needs and desires.

By identifying and acknowledging their problems, you can show that you understand their situation and empathize with them, which can build trust and credibility.

Additionally, by highlighting the problem, you create a sense of urgency and a need for a solution, which makes your product or service more appealing.

Here are 10 examples of short problems/pain points, expressed with empathy and as questions:

  1. Are you struggling to lose weight?
  2. Do you find it hard to sleep at night?
  3. Are you tired of feeling stressed and overwhelmed?
  4. Are you tired of your dull and lifeless hair?
  5. Are you struggling to find a job you love?
  6. Do you feel frustrated with your lack of progress in your career?
  7. Are you overwhelmed by your cluttered home?
  8. Are you struggling to save money?
  9. Do you feel like your relationships lack intimacy and connection?
  10. Are you worried about your aging skin?

Please provide 4 problems/pain points you can solve with your product/services following the above examples.