The Hero Section is the first and most important part of a landing page.
It is the section that appears above the fold (before the user scrolls down) and is designed to capture the attention of the user immediately.
The Hero Section should clearly communicate to the user:
- What the business is all about and
- How it can solve their problem or meet their needs
Having an optimised Hero Section is essential because it sets the tone for the rest of the landing page.
If the user is not immediately engaged and interested in what the business has to offer, they are likely to leave the page without taking any action.
Therefore, it is important to make sure that the Hero Section is well-crafted and effectively communicates the message of the business.
An optimised Hero Section can significantly improve the conversion rate of a landing page.
By capturing the user's attention and clearly communicating the value proposition of the business, it can encourage them to continue exploring the landing page and eventually take the desired action, such as filling out a form or making a purchase.
This section typically includes a headline, a subheadline, and a call to action button.
In the following steps, I will ask you some details about these three important elements of your hero section.